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Amstel Russian Bluetooth Campaign a Hit -...
On the heels of our report earlier this week about Coca Cola's somewhat misguided Bluetoothing efforts at the Beijing Olympics, check out this post on...
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Bluetooth Advertising in Shanghai and You -...
Take a few minutes to enjoy this insightful interview with the founder of Chinese Bluetooth advertiser Pioco. With typical acceptance rates hovering near...
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Olympics and Daytona Bluetooth Advertising -...
You may have heard about the Bluetooth advertising by Coca Cola at the Olympics and the recent Bluetooth campaign at the Daytona International Speedway. Of...
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FAQ
What is Bluetooth wireless technology?
Bluetooth technology is how mobile phones, computers, and personal digital assistants (PDAs), not to mention a broad selection of other devices, can be easily interconnected using a short-range wireless connection. Using this technology, users can have all mobile and fixed computer devices be totally coordinated.
Why Bluetooth over other wireless technologies?
Bluetooth wireless technology is a short-range communications technology intended to replace the cables connecting portable and/or fixed devices while maintaining high levels of security. The key features of Bluetooth technology are robustness, low power, and low cost. The Bluetooth specification defines a uniform structure for a wide range of devices to connect and communicate with each other.
How compatible will your transmitters be with ALL mobile bluetooth-enabled devices?
Bluetooth technology has achieved global acceptance such that any Bluetooth enabled device, almost everywhere in the world, can connect to other Bluetooth enabled devices in proximity. Bluetooth enabled electronic devices connect and communicate wirelessly through short-range, ad hoc networks known as piconets. Each device can simultaneously communicate with up to seven other devices within a single piconet. Each device can also belong to several piconets simultaneously. Piconets are established dynamically and automatically as Bluetooth enabled devices enter and leave radio proximity.
Can a cell-phone user talk on the phone AND receive bluetooth transmissions?
A fundamental Bluetooth wireless technology strength is the ability to simultaneously handle both data and voice transmissions. This enables users to enjoy variety of innovative solutions such as a hands-free headset for voice calls, printing and fax capabilities, and synchronizing PDA, laptop, and mobile phone applications to name a few.
Why Choose Bluetooth wireless technology?
Bluetooth wireless technology is the simple choice for convenient, wire-free, short-range communication between devices. It is a globally available standard that wirelessly connects mobile phones, portable computers, cars, stereo headsets, MP3 players, and more. Thanks to the unique concept of profiles, Bluetooth enabled products do not need to install driver software.
How long has bluetooth technology been around?
The technology is now available in its fourth version of the specification and continues to develop, building on its inherent strengths — small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. Bluetooth wireless technology is the leading and only proven short-range wireless technology on the market today shipping over five million units every week with an installed base of over 500 million units at the end of 2005.
How prevalent is the bluetooth technology?
The Bluetooth wireless technology specification is available free-of-charge to our member companies around the globe. Manufacturers from many industries are busy implementing the technology in their products to reduce the clutter of wires, make seamless connections, stream stereo audio, transfer data or carry voice communications. Bluetooth technology operates in the 2.4 GHz, one of the unlicensed industrial, scientific, medical (ISM) radio bands. As such, there is no cost for the use of Bluetooth technology. While you must subscribe to a cellular provider to use GSM or CDMA, with Bluetooth technology there is no cost associated with the use beyond the cost of your device.
What range of devices are compatible with bluetooth?
Bluetooth technology is available in an unprecedented range of applications from mobile phones to automobiles to medical devices for use by consumers, industrial markets, enterprises, and more. The low power consumption, small size and low cost of the chipset solution enables Bluetooth technology to be used in the tiniest of devices. Have a look at the wide range products made available by our members in the Bluetooth product directory and the component product listing.
How easy is bluetooth to use?
Bluetooth technology is an ad hoc technology that requires no fixed infrastructure and is simple to install and set up. You don’t need wires to get connected. The process for a new user is easy – you get a Bluetooth branded product, check the profiles available and connect it to another Bluetooth device with the same profiles. The subsequent PIN code process is as easy as when you identify yourself at the ATM machine. When out-and-about, you carry your personal area network (PAN) with you and can even connect to others.
How Secure is it?
From the start, Bluetooth technology was designed with security needs in mind. Since it is globally available in the open 2.4 GHz ISM band, robustness was built in from the beginning. With adaptive frequency hopping (AFH), the signal “hops” and thus limits interference from other signals. Further, Bluetooth technology has built-in security such as 128bit encryption and PIN code authentication. When Bluetooth products identify themselves, they use the PIN code the first time they connect. Once connected, always securely connected.